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Information and communication technology has changed rapidly over the past 20 years with a key development being the emergence of social media.

The pace of change is accelerating. For example, the development of mobile technology has played an important role in shaping the impact of social media. Across the globe, mobile devices dominate in terms of total minutes spent online. This puts the means to connect anywhere, at any time on any device in everyone’s hands.

The core of IoT is the data you can draw from things and transmit over the internet. To optimize the farming process, IoT devices installed on a farm should collect and process data in a repetitive cycle that enables farmers to react quickly to emerging issues and changes in ambient conditions. Smart farming follows a cycle similar to this one:

1. Observation . Sensors record observational data from the crops, livestock, soil, or atmosphere.

2. Diagnostics. The sensor values are fed to a cloud-hosted IoT platform with predefined decision rules and models—also called "business logic"—that ascertain the condition of the examined object and identify any deficiencies or needs.

3. Decisions . The user and/or the machine learning-driven components of the IoT platform assess the revealed issues to decide if location-specific treatment is necessary.

4. Action . After end-user evaluation and action, the cycle repeats from the beginning.